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Unlocking Purpose and Growth for Fashion & Lifestyle Brands
ABOUT THE BUSINESS.
With over 30 years of global leadership in fashion, retail, and digital commerce working in the UK, USA, Italy, Vietnam, Hong Kong and Australia, Phill Read has established himself as a trusted and respected leader and advisor who has helped founders, owners, and senior executives refocus their brands and businesses to align with evolving consumer needs, improve operational performance & profitability, and deliver sustainable growth.
SUPERYOUTH was founded in 2010 to help businesses navigate the internal and external forces that shape success. Over the past 14 years, Phill has worked with many organisations and brands in Australia and internationally, unlocking new pathways for growth. During this time, he also built and successfully exited his own brand distribution business following several years of rapid expansion.
The term SUPERYOUTH embodies a mindset that embraces change while staying true to one’s core identity — whether as an individual, a team, a business, or a brand. It represents the ability to evolve and adapt without losing the passion and dynamism that keep a brand relevant and deeply connected to its audience
Phill Read - Founder
SERVICES.
Every business has its own unique challenges and opportunities. Below is an overview of the broad range of services available, designed to drive strategic growth and transformation. Each engagement is customised to your specific needs, ensuring a tailored approach that delivers meaningful and lasting impact. Reach out to explore how we can craft the right solution for your business.
EXECUTIVE SUPPORT
Strategic consulting and business leadership support through fractional CEO/COO, General Management and Advisory Board solutions. Commercial and operational consulting, focusing on P&L management, product development, multi-channel growth, resource planning, tech transformation and data driven decision making to drive profitable outcomes.
TRANSFORMATIONS
Helping companies define their purpose, reposition their brands, restructure operations for greater efficiency and margin optimisation. Every business requires a clear strategy towards Digital channel optimisation, whether adding new tech products or expansion via Marketplace platform adoption, with intimate knowledge of the requirements and effort, we can help you make the right decisions for your business.
BRAND STRATEGY
Guiding businesses through brand creation, identity development, tone of voice, differentiation and strategic positioning to build lasting consumer connections across all channels where consumers operate.
BRAND DISTRIBUTION
If you're looking to enter the ANZ market for the first time, find a new partner or you are an Australian business wanting to expand overseas, we want to work with you to unlock growth for your business and brand.
BRAND EXPERIENCE.
With three decades of broad branded sports and fashion industry experience, Phill Read has been at the forefront of brand creation, product development, pioneering new categories, and driving brand management on a global scale. His journey spans opening new markets, leading companies through transformative change & growth, launching and scaling new businesses for wholesale, retail and e-commerce, and revitalising teams to achieve peak performance.
Phill has successfully navigated the complexities of business acquisitions and sales, leveraging strategic vision and hands-on leadership to create lasting impact in highly competitive categories and markets.
TRUSTED PARTNERS.
Phill collaborates with industry leaders and specialists who share his commitment to excellence and innovation. Their strategic partnerships enhance the SUPERYOUTH service offerings and provide clients with access to deep industry experience, cutting-edge tools, research, and the resources to drive exceptional results.
CUSTOMR are a full service boutique & bespoke CRM & Loyalty consultancy, specialising in the fields of CRM, Customer Data & Insights, Email Marketing, Loyalty and Customer Technology platforms. They have extensive knowledge working with clients in building out their end-to-end customer remit and utilise a data-driven approach to their service, covering all areas across strategy, optimisation and execution.
ETISK connects innovative Retail & Ecommerce brands with exceptional talent, providing strategic recruitment and HR support through a pioneering monthly fee or flexible contingency model.
GROW MORE has managed over $1bn in Ecommerce revenue. They help businesses cost effectively and sustainably scale domestic and international Ecommerce operations, and with a direct P&L, strategy and execution focus, they can provide expertise and support in all key digital commerce trade and marketing competencies.
it works is an award winning retail transformation consultancy specialising in omni-channel retail, pureplay and wholesale businesses. They guide clients through the complex world of retail software by analysing your business and providing solutions tailored to your unique requirements. Their team of experts bring a wealth of experience across industry-leading, Australian retailers.
For websites, apps, software, marketplaces, and e-commerce solutions that redefine excellence. Feature packed and tailored to your unique needs, every project Web Force 5 undertake is designed to empower and future-proof your business. They put the power of possible into every job, to make each project more powerful, profitable and punch above its weight.
Leadership Academy.AI empowers executives, teams and organisations to thrive in the age of AI through world-class training, strategy, and enablement. Founded by AI transformation expert Alexie O'Brien, the Academy helps leaders unlock productivity, creativity, and growth by embedding practical AI capability into everyday work. Their programs are trusted by listed companies, elite sports teams, and progressive businesses seeking to stay ahead.
LET'S TRANSFORM YOUR BUSINESS.
Please reach out directly and we will contact you within 24 hours to discuss your specific goals and challenges.
phill@superyouth.com.au
+61 (0) 416 341 337
https://www.linkedin.com/in/phill-read-11629617/